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The Association of Clinical Research Professionals needed to extend their outreach to research professionals due to a decline in applications over numerous years. The goal was to create a campaign the that would generate interest and attract potential candidates. ACRP extended their contract due to the first run of the campaign generating nearly 200,000 visits.

Personas to guide decision making.

Through numerous Q&A’s with numerous clinical researchers from different backgrounds. We found that there were six solid reasons individuals wanted to get into the clinical research field.

Touchpoints

Growing the clinical research pipeline through multiple touch points that direct candidates to resources where they can learn more and apply.

Credits

Agency – Markstein
Creative Director – Paul Carstensen
Creative Director – Chris Hoke
Assistant Art Director – Karl Chester
Studio Animator/Editor – Patrick Daugherty

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